Intercollegiate Tennis Association Announces Partnership Extension with Wilson Sporting Goods
The Intercollegiate Tennis Association (ITA) and Wilson Sporting Goods Co. are pleased to announce an extension of their partnership, whereby Wilson will be the Official Ball, Racquet and Accessory brand and products of the ITA.
The longstanding partnership between the two organizations dates back to 1973 and Wilson has continued to provide high-performance products and services in support of college tennis ever since.
“Our sport and Association are incredibly fortunate to share a long-standing relationship with our friends at Wilson,” said ITA CEO Timothy Russell. “We are grateful for their ongoing commitment to college tennis.”
In partnering with the ITA, Wilson Sporting Goods will provide tennis balls for official ITA national, regional, and sanctioned events. Wilson will also continue to offer preferred pricing on rackets and equipment – including strings, grips, and bags – to college tennis coaches and student-athletes.
“Wilson’s partnership with the ITA is one of our longest and most storied relationships, across all of our sport categories,” said Cy Dofitas, North America Grassroots & Promotions Manager, Wilson Racquet Sports. “We are honored to continue our commitment to college tennis and the competing athletes with the ITA.”
Wilson will continue to partner with the ITA on the Wilson ITA Coach of the Year Award, which is presented to the top men’s and women’s coach in each collegiate division for their hard work and contributions to college tennis during the annual Wilson ITA Awards Luncheon at the ITA Coaches Convention in December. Additionally, Wilson will continue to award two student-athletes, who advance the game of tennis by bringing positive awareness to their program and the sport as a whole, with the Wilson ITA Promoter of the Year Award.
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